Samuel Zniber
Former ARN/iHeartRadio, RTL Group, NRJ Group, Lagardere. Founder of MusicDatak.
I build audience intelligence systems for people who have to make programming, content, and strategy decisions under pressure — and who can't afford to get it wrong.
Over three decades, I've held senior leadership roles at some of the most competitive media organizations in the world: ARN/iHeartRadio in Australia, RTL Group across Europe, NRJ Group in France and internationally, and Lagardere. In each role, the fundamental challenge was the same: how do you know what your audience wants before they tell you?
That question led me to found MusicDatak, an AI-powered music intelligence platform now trusted by major broadcasters across multiple countries. And then to MediaDatak, which applies the same principle to every strategic decision a media brand faces: programming, content, campaigns, market entry, brand positioning.
MediaDatak uses predictive audience modeling — not surveys, not focus groups, not generic AI — to simulate how real audiences will react before you commit budget, reputation, or time. The technology is led by Francois Pachet, who ran Spotify's Creator Technology Research Lab and Sony Computer Science Lab.
I'm not a consultant who theorizes. I'm an operator who built the tool I wish I'd had for thirty years.
Two companies. One obsession.
Turning audience understanding into a competitive advantage that teams can actually use.
MediaDatak
Helps media brands, gaming studios, and consumer brands test strategic decisions before committing. Uses predictive audience modeling built from 12,000+ real data sources. Results in days, ~95% directional overlap with traditional research. Clients include NRJ, NGroup, KISS UK, and MediaWorks.
MusicDatak
AI-powered music intelligence trusted by major broadcasters across multiple countries. Analyzes taste, emotion, and cultural signals to help radio and audio brands make smarter programming decisions. The foundation that led to MediaDatak.
Experience across leading media organizations.
ARN/iHeartRadio
Australia
RTL Group
Europe
NRJ Group
France
Lagardere
Europe & South Africa
NGroup Belgium
Belgium
Chrysalis
United Kingdom
MediaWorks
New Zealand
Operator, not observer.
I've spent my career inside the organizations I now serve. I understand the pressure of a programming decision, a rebrand, a market entry — because I've made those decisions myself. The difference between MediaDatak and a traditional consultancy is that we built the tool from the inside out: not to generate reports, but to give leaders the confidence to move.
Trusted by media leaders.
"MediaDatak's audience modeling gives us something every media CEO wants: clarity before we commit. Instead of guessing how listeners might react to a new show, a presenter, or a bold programming move, we can simulate hundreds of listeners and watch their reactions unfold."
"MediaDatak transformed how we evaluate talent and content. For the first time, we had listener insight to analyse the on-air talent we were developing and considering. It gave us a clear, data-led view of what we were actually delivering as a product."
"For programming and brand content, MediaDatak is extremely powerful. We can simulate listener reactions to a morning show segment, a client activation, or even a TV spot before it airs."