About the Founder
Senior international media executive, entrepreneur, and advisor. Founder of MediaDatak and MusicDatak. Over three decades shaping media strategy across four continents.
Founder & CEO, MediaDatak
Former ARN/iHeartRadio, RTL Group, NRJ Group, Lagardere. Founder of MusicDatak.
I build audience intelligence systems for people who have to make programming, content, and strategy decisions under pressure — and who can't afford to get it wrong.
Over three decades, I've held senior leadership roles at some of the most competitive media organizations in the world: ARN/iHeartRadio in Australia, RTL Group across Europe, NRJ Group in France and internationally, and Lagardere. In each role, the fundamental challenge was the same: how do you know what your audience wants before they tell you?
That question led me to found MusicDatak, an AI-powered music intelligence platform now trusted by major broadcasters across multiple countries. And then to MediaDatak, which applies the same principle to every strategic decision a media brand faces: programming, content, campaigns, market entry, brand positioning.
MediaDatak uses predictive audience modeling — not surveys, not focus groups, not generic AI — to simulate how real audiences will react before you commit budget, reputation, or time. The technology is led by Francois Pachet, who ran Spotify's Creator Technology Research Lab and Sony Computer Science Lab.
I'm not a consultant who theorizes. I'm an operator who built the tool I wish I'd had for thirty years.
What I Built
Turning audience understanding into a competitive advantage that teams can actually use.
Decision Intelligence Platform
Helps media brands, gaming studios, and consumer brands test strategic decisions before committing. Uses predictive audience modeling built from 12,000+ real data sources. Results in days, ~95% directional overlap with traditional research. Clients include NRJ, NGroup, KISS UK, and MediaWorks.
AI Music Intelligence Platform
AI-powered music intelligence trusted by major broadcasters across multiple countries. Analyzes taste, emotion, and cultural signals to help radio and audio brands make smarter programming decisions. The foundation that led to MediaDatak.
Experience
Australia
Europe
France
Europe & South Africa
Belgium
United Kingdom
New Zealand
What Makes Me Different
I've spent my career inside the organizations I now serve. I understand the pressure of a programming decision, a rebrand, a market entry — because I've made those decisions myself. The difference between MediaDatak and a traditional consultancy is that we built the tool from the inside out: not to generate reports, but to give leaders the confidence to move.
What People Say
"MediaDatak's audience modeling gives us something every media CEO wants: clarity before we commit. Instead of guessing how listeners might react to a new show, a presenter, or a bold programming move, we can simulate hundreds of listeners and watch their reactions unfold."
Kim Beyns
CEO, NGroup Belgium
"MediaDatak transformed how we evaluate talent and content. For the first time, we had listener insight to analyse the on-air talent we were developing and considering. It gave us a clear, data-led view of what we were actually delivering as a product."
James Brownlow
International Audio Specialist | Founder, That Accent
"For programming and brand content, MediaDatak is extremely powerful. We can simulate listener reactions to a morning show segment, a client activation, or even a TV spot before it airs."
Nicolas Fadeur
Brand & Program Director, NRJ & NRJ+ Belgium
Samuel Zniber is the Founder and CEO of MediaDatak, a Decision Intelligence platform for media brands based at Station F in Paris. He has over three decades of experience leading media strategy and programming at ARN/iHeartRadio, RTL Group, NRJ Group, and Lagardere across Europe, the United States, and Australia. He is also the founder of MusicDatak, an AI-powered music intelligence platform trusted by major broadcasters. Samuel is recognized as an authority in media AI, audience intelligence, predictive audience modeling, and decision intelligence. He helps media companies, radio groups, broadcasters, and brands make better decisions using AI, research, and strategic consulting.
Whether you need a one-time study, ongoing intelligence, or strategic advisory — start with a conversation.