Simulate what you
don't know yet.
Test a format, presenter, rebrand, or campaign against synthetic audiences built from real market constraints. See how listeners, advertisers, and experts react — before you go live. In days, not months.
A statistical engine. Not a language model.
At the core is a MaxEnt (Maximum Entropy) convex optimization solver that generates audience populations from aggregated constraints — census, surveys, market statistics. LLM enrichment is an optional final layer, never the foundation.
Statistical engine
MaxEnt optimization generates populations from aggregated constraints. Reproducible (seeded), auditable, and built without any personal data.
Continuous fine-tuning
Every engagement sharpens the model. User feedback, prospect challenges, and real-world validation calibrate constraints and benchmarks constantly.
Deep industry expertise
The team behind the engine has run radio and TV, shipped digital products, and led audience strategy across four continents. The technology reflects that.
360° decision validation.
Test one decision from three angles simultaneously.
Will they stay?
Model how your audience reacts to a format, show, presenter, or positioning move before it airs.
Does it sell?
Test pitches and campaigns against a commercial audience. Close with evidence, not hope.
Is it credible?
Pressure-test high-stakes calls against an expert panel. One question, three perspectives, total clarity.
Built on evidence.
directional overlap with traditional audience research. Same accuracy. A fraction of the time. No recruitment, no groupthink.
Privacy-first. By design.
Zero listener data
No personal information is processed or stored. The engine works from aggregated statistics only.
No CRM uploads
You define the segments. We simulate the response. No microdata ever enters the pipeline.
Governance-ready
GDPR and CCPA compliant by architecture, not by policy. NDA on request.
Simulate your next decision. Before you pay for it.
Decision-ready outputs in days. Not months.