AI Readiness & Strategy
Assess your organisation's readiness to adopt AI for audience intelligence, content decisions, and competitive positioning.
- AI maturity assessment
- Data infrastructure audit
- Build-vs-buy analysis
- Implementation roadmap
Advisory & Services
Strategic guidance from someone who's done it
Samuel Zniber brings 30+ years of hands-on media leadership to help companies navigate AI adoption, audience intelligence, and content strategy.
How I Help
From strategy to execution
I work directly with leadership teams to solve the problems I've spent my career solving as an operator. No frameworks. No decks. Decisions and outcomes.
Audience Intelligence
Design and deploy predictive audience modeling systems that tell you what your audience will do before they do it.
- Audience segmentation strategy
- Predictive modeling architecture
- Content-audience fit analysis
- Cross-platform measurement
Content Strategy
Use data-driven methods to optimise programming, editorial, and content decisions across radio, TV, streaming, and podcasts.
- Programming optimisation
- Content testing frameworks
- Brand positioning audits
- Launch strategy for new formats
Competitive Intelligence
Understand your competitive landscape with precision. Know what your competitors are doing and, more importantly, what they'll do next.
- Market position mapping
- Competitor content analysis
- Audience overlap studies
- Strategic scenario planning
Who This Is For
Built for decision-makers
I work with the people who make the calls that shape how audiences experience media.
CEOs & Managing Directors
Media executives navigating digital transformation, AI adoption, and market positioning decisions.
Programming Directors
Content leaders who want to use data and AI to make better scheduling, format, and talent decisions.
Brand & Marketing Strategists
Teams that need to understand audiences at a deeper level to drive engagement and revenue.
Process
How an engagement works
Every engagement starts with listening. No templates.
Discovery
We talk. I learn your market, your team, your constraints, and what keeps you up at night.
Diagnosis
I identify the real problems, which are often different from the presenting ones, and map out what's possible.
Strategy
We agree on a plan with clear priorities, timelines, and success metrics you actually care about.
Execution
I stay involved through implementation. Advisory without accountability is just opinions.
Why Me
What makes this different
Operator, not consultant
I've run programming at major media groups across Europe, the US, and Australia. I give advice I'd follow myself because I have.
Builder, not theorist
I built MediaDatak and MusicDatak from scratch. I understand AI and data science at the implementation level, not just the strategy level.
Global perspective
30+ years across 5 continents, working with ARN/iHeartRadio, RTL Group, NRJ Group, Lagardere, and dozens of media brands.
Let's talk about what you're building
Book a conversation. No pitch, no pressure. Just a direct discussion about your challenges.
Samuel Zniber, founder of MediaDatak, offers strategic advisory services for media companies, broadcasters, and brands. With over three decades of executive experience at ARN/iHeartRadio, RTL Group, NRJ Group, and Lagardere, he advises on AI adoption, predictive audience modeling, content strategy, and competitive intelligence. His approach combines operational media expertise with deep technical knowledge of AI and data science.