Statistical engine
MaxEnt optimization generates populations from aggregated constraints — census, surveys, market data. Reproducible. Auditable. No personal data.
Decision intelligence for media.
Simulate any decision.
Before you commit.
MediaDatak gives media brands, broadcasters, and research teams a way to model how audiences will react before they commit. Grounded in real market constraints. No hallucinations. Decision-ready in days.
- No listener data required
- GDPR & CCPA ready
- NDA on request
Trusted by
MediaDatak
Live
Scenario
Launch new morning show with more local topics
Audience87%
Advertisers72%
Experts91%
VerdictGO
Confidence87%
MediaDatak
Live
Question
Female 18-34 · Paris, France
What should we do to make you listen longer and more often?
Focus more on real life and less about celebrity gossip91%
Tell me why I should love the song you are playing now87%
Give more local news, more often83%
Respondents2,847
SourceListener Panel
The Problem
Every big decision is a bet. Most teams find out too late.
Product launches. Rebrandings. Campaign strategies. New market entries. The cost of getting it wrong is measured in quarters, not days.
- No listener data required
- GDPR & CCPA ready
- NDA available
The Promise
Test your strategy before you commit.
Walk into the meeting with evidence. Not opinions.
Whether you're a media company, a gaming studio, a consumer brand, or a global enterprise — MediaDatak models the market response before you make the move.
Trusted by Media Leaders
What our users say.
MediaDatak's Audience modeling gives us something every media CEO wants: clarity before we commit. Instead of guessing how listeners might react to a new show, a presenter, or a bold programming move, we can simulate hundreds of listeners and watch their reactions unfold. It's like having a living audience in the room helping us make smarter decisions for our stations.
Kim Beyns
CEO, NGroup Belgium
MediaDatak transformed how we evaluate talent and content. For the first time, we had listener insight to analyse the on-air talent we were developing and considering to complement our experience working with the team at KISS UK. It gave us a clear, data-led view of what we were actually delivering as a product, helping us make sharper decisions, faster, and with genuine confidence.
James Brownlow
International Audio Specialist | Founder, That Accent
What MediaDatak also changes permanently is how research is categorized. Every question you ask a virtual panel is now both quantitative and qualitative at the same time.
Jean Pierre Cremers
Marketing Director, NGroup Belgium
For programming and brand content, MediaDatak is extremely powerful. We can simulate listener reactions to a morning show segment, a client activation, or even a TV spot before it airs.
Nicolas Fadeur
Brand & Program Director, NRJ & NRJ+ Belgium
Technology
Built by people who know the industry. Refined every day.
MediaDatak is powered by a constraint-driven statistical engine (MaxEnt) that generates audience populations from aggregated market data. But the engine alone is not the product. What makes it work is the constant calibration by our team — decades of media, research, and technology experience — refined through every client engagement, every piece of user feedback, and every new market we enter.
Continuous fine-tuning
Every engagement sharpens the model. User feedback, prospect challenges, real-world validation — our team calibrates constraints and benchmarks constantly.
Deep industry expertise
The team behind the engine has run radio stations and TV channels, shipped digital products, led innovation research at Spotify and Sony Computer, and built audience strategies across four continents. The technology reflects that experience.
Audience Response
Risk Assessment
Decision Confidence
Technology & Innovation Ecosystem
Frontier technology under the hood.
MediaDatak is built on a foundation of leading AI research, cloud, and innovation infrastructure.
What Makes This Different
360° Decision Validation.
Test one decision from three angles simultaneously.
Listeners tell you if they'll stay.
Advertisers tell you if it sells.
Experts tell you if it's credible.
One question. Three perspectives. Total clarity.
Validation
Built on evidence.
- directional overlap with traditional audience research.
- ~95%
- directional overlap with traditional audience research.
Same accuracy. Fraction of the time. No recruitment, no groupthink.
Sources
Connected to the real world.
Plugged into 12,364 APIs and data sources — every profile enriched with cultural taste, values, and emotional triggers.
Statistical Data
National data sets & census
Demographics, economic indicators, population data — grounded in reality
Retail Behavior
Purchasing patterns & signals
Valuiz, market partners, consumption patterns, brand loyalty data
News & Media
Thousands of outlets worldwide
Reuters, AP, local press, trade publications, broadcast transcripts
Social Platforms
Conversations, trends, sentiment
Instagram, TikTok, X, YouTube, Facebook — real-time cultural signals
Academic Journals
Peer-reviewed research
Consumer behavior studies, market psychology, media consumption research
Forums & Communities
Unfiltered opinions at scale
Reddit, niche forums, fan groups, Discord communities, review sites
Entertainment
Cultural taste & lifestyle signals
Spotify, Letterboxd, Goodreads, Steam, podcast platforms
Surveys & Studies
Industry research & partners
Media studies, brand trackers, market research from trusted partners
12,364
APIs and data sources — continuously enriching every profile.
The outcome is an audience you can recognize. Not a chatbot. Not a spreadsheet. A realistic audience you can trust.
Exclusively powered by Imagine All The People, the leader in privacy-first audience modeling.
Public demo
See it before you talk to us.
Ask the NYC Audience Twin — three strategic questions on the New York radio market, no account. It's MediaDatak running on a public market, so you can feel the depth before pointing it at your own.
Start Here
See it work in 7 days.
Test Your Next Big Decision
in One Week.
Audience scoring. Weak points identified. Alternative directions simulated. A strategic action plan, not a report.
Privacy
Privacy-first. By design.
Zero Listener Data
No personal information processed or stored.
No CRM Uploads
You define the segments. We simulate the response.
Governance-Ready
GDPR. CCPA. NDA on request.
Pricing
Choose your pace.
One-time · No OS Access
Decision Sprint
Best for: new concepts, repositioning, go/no-go decisions
A fast, focused strategy sprint to pressure-test a content, talent, or brand move — before you invest. Delivered in 7 days.
One-time + 90-Day OS Access
Decision Study
Best for: brand/talent risk, competitive moves, multi-route strategy
Deep-dive decision intelligence + 90 days to iterate scenarios inside the OS and generate new decision memos as inputs arrive.
Subscription · Full OS Access
OS Membership
Best for: teams deciding every week
Always-on decision intelligence. Monitor, simulate, and decide — weekly cycles, unlimited scenarios, export-ready memos.
FAQ
Common questions.
What does MediaDatak do?
We help decision-makers understand how audiences will react before anything goes live. Test content, campaigns, concepts, or positioning and see authentic reactions in real time — without recruitment delays, privacy risks, or guesswork.
How quickly do we get results?
Reactions surface in real time as content loads. This enables same-day decision-making — rather than waiting weeks for slow studies or delayed reports. Full strategic output in 3–7 days.
How is this different from a chatbot or ChatGPT?
MediaDatak is a statistical engine, not a language model. At its core is a MaxEnt (Maximum Entropy) convex optimization solver that generates populations from aggregated constraints — census data, behavioral surveys, market statistics. LLM enrichment is an optional final layer, not the foundation. Every population is reproducible (seeded), auditable, and comes with a per-constraint precision report (MRE).
What kinds of content can you test?
Virtually anything your audience will react to: TV spots, radio shows, podcasts, ad campaigns, digital formats, brand partnerships, product concepts, game trailers, visual identity, market positioning, competitive strategies, and more.
Do you use personal data?
No. MediaDatak never ingests microdata. The system works exclusively from aggregated statistics — census distributions, survey marginals, market-level behavioral data. No individual record ever enters the pipeline. No personal data transits the system. GDPR and CCPA compliant by architecture, not by policy. On-premise deployment available for organizations requiring full data sovereignty.
How do you guarantee the reliability of results?
Every simulation is seeded and reproducible — run it twice, get the same output. Each run produces a per-constraint Mean Relative Error (MRE) precision report. In head-to-head validation, MediaDatak achieved ~95% directional overlap with traditional human panel studies. Results are auditable, comparable, and independently verifiable.
Simulate your next decision. Before you pay for it.
Decision-ready outputs in days. Not months.
- No listener data required
- GDPR & CCPA ready
- NDA on request
Decision-ready insights delivered to your inbox — or a live walkthrough with our team.
Decision Intelligence OS for Brands
Get your demo
Tell us about your brand and we'll show you what MediaDatak can do.
MediaDatak is a Decision Intelligence platform founded by Samuel Zniber, a senior international media executive with over three decades at ARN/iHeartRadio, RTL Group, NRJ Group, and Lagardere. The platform uses predictive audience modeling to help media brands, gaming studios, and consumer brands test strategic decisions before committing. Based at Station F in Paris, MediaDatak serves clients including NRJ, NGroup, Nostalgie, KISS UK, and MediaWorks, delivering results in days with approximately 95% directional overlap with traditional audience research.
Founded by
30+ years leading media strategy at ARN/iHeartRadio, RTL Group, NRJ Group, and Lagardere
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Former head of Spotify's Creator Technology Research Lab and Sony Computer Science Lab