Strategic insights on audience intelligence, media decision-making, and the future of broadcasting.
Ask a radio executive who their target listener is. If the answer is a demographic slide, they don't have a strategy — they have a compromise. What a real strategic market study fixes.
99.7 NOW backed MusicDatak early and became a consistent #1 CHR across San Francisco and San Jose. Now KBFF Live 95.5 in Portland joins us. Welcome aboard.
NGroup CEO Kim Beyns on querying 100 modelled listener personas for the summer, segmenting by age, and pre-testing ad creative — in his own words, on video.
Why our MaxEnt engine is fundamentally different from chatbots built on someone else's LLM — and what that means for board-defensible decisions.
In 2026, competitive advantage is no longer about data quantity — it's about decision speed. Our read of the shift.
Virtual audience panels just made traditional research look slow and expensive. More than half of market researchers now use data-modelled audience panels to bro...
Radio stations that are not growing tend to reach for the same set of solutions. More promotions. A bigger morning show push. A marketing campaign. A new daypar...
The DAB radio market is projected to grow at just under 15% per year through to 2032, according to Verified Market Research. That is not a niche technology find...
Netflix and iHeartMedia announced an exclusive video podcast deal in December 2025. More than 15 iHeart shows will stream only on Netflix starting in early 2026...
Nielsen changed its listening rules in January 2025. Previously, a listener needed to tune in for five minutes within a quarter-hour to get counted. That thresh...
YouTube announced in February 2025 that it had passed one billion monthly active podcast viewers worldwide.
The number that music directors need to sit with is this: 84% of songs that entered Billboard's Global 200 chart in 2024 first gained traction on TikTok.
Listeners do not discover a radio station and immediately become loyal. Loyalty is built through repetition, and repetition needs an anchor.
For decades, radio programming investment followed a clear hierarchy. Morning drive gets the star talent and the biggest budget. Afternoon drive gets the second...
Crowd React Media's State of Media 2025 report surveyed 1,100 adults on their media habits, platform trust, and what makes them stay with a radio station. The f...
Over 67% of listeners switch stations or tune out during commercial breaks. That figure comes from the Journal of Advertising Research and it has been sitting i...
Media leaders make high-stakes decisions with delayed, retrospective data while platforms like YouTube and Spotify adjust to audience reactions in real time. Th...
Major brands are holding back radio budgets not because radio lacks reach but because it lacks the proof, control, and agility that modern CMOs expect. This art...
