Built by people who've lived the decisions you make.

Samuel builds audience intelligence for people who have to make programming and content decisions under pressure.

With more than three decades leading strategy and programming across Europe, the U.S., and Australia, he has held senior roles inside some of the most competitive media organizations in the world — ARN/iHeartRadio, RTL Group, NRJ Group, and Lagardère — helping brands grow by making the audience the North Star.

He is also the founder of MusicDatak, the AI-powered music intelligence company trusted by major broadcasters across multiple countries. That work sharpened a simple obsession: turning "taste" and "emotion" into decision-ready insight teams can actually use.

At MediaDatak, Samuel brings that same operator mindset to the audience simulation system — so leaders don't just get data, they get clarity: what will resonate, what will miss, and what to do next.

François is one of the rare technology leaders who can translate human emotion and creativity into systems that perform in the real world.

Internationally recognized for pioneering work in AI and music, he has led advanced research at Sony Computer Science Lab and Spotify's Creator Technology Research Lab — where the mission isn't "cool tech," it's building models that understand style, taste, and how people react.

At MediaDatak, François designs the core intelligence behind the audience simulation: the models, methods, and architecture that turn complex signals into usable predictions. His work is what makes the product feel less like a dashboard — and more like a confident second opinion you can pressure-test before you move.

Richard helps media organizations turn audience insight into real commercial advantage — better decisions, stronger partnerships, and growth you can measure.

With 30+ years spanning the U.S. and global markets, he has worked alongside and within some of the most influential audio companies in the business, including Premiere Networks/iHeart, Westwood One, Austereo, and Dial Global. He understands the full ecosystem: content, syndication, distribution, sales realities, and what it takes to scale.

At MediaDatak, Richard's role is simple and serious: make sure the insight connects to outcomes. He works with leaders to identify where audience intelligence will move the needle fastest — programming, marketing, brand positioning, and revenue strategy — and to turn the product into an advantage teams actually use.