Some bets look bold at the time and obvious in hindsight. This is one of them.
Years ago, 99.7 NOW — KMVQ-FM, one of the biggest contemporary hit radio stations in the San Francisco Bay Area — decided to run its music through MusicDatak. Not as a one-off experiment, but as part of how the station makes calls on its playlist. Since then, 99.7 NOW has held its place as a consistent #1 CHR across San Francisco and San Jose — two of the most competitive music markets in the United States.
That is the kind of result that travels. And today it does.
From San Francisco to Portland
We are proud to welcome KBFF Live 95.5 — Portland's own contemporary hit station, “the station that sounds like Portland” — into the MusicDatak family. Like 99.7 NOW, Live 95.5 is a Connoisseur Media CHR, and it now joins a growing roster of American stations using MusicDatak to read their audience before decisions go to air.
Portland is its own market, with its own sound. That is exactly the point. MusicDatak does not hand a station a generic playlist — it models that station's listeners and tells the music team which tracks their audience already loves, which are cooling off, and which songs they would respond to before they ever hit the rotation.
Welcome aboard
To everyone at KBFF Live 95.5 — programmers, music directors, and the whole team — welcome aboard. You are joining stations that have already turned better music decisions into better numbers, and we could not be more excited to help you do the same for Portland.
Here is to a great run together. Book a demo → or explore MusicDatak, MediaDatak's music intelligence engine.
